Analytics by Plan
Different plans unlock different levels of analytics:
Free Plan
No analytics available
Basic Plan
Click count only
Plus Plan
Click count + Time & date analytics + City-level location data
Pro Plan
Full analytics: Clicks, time series, locations, devices, browsers, OS, referrers, and CSV export
Accessing Analytics
View analytics for any link:
- Go to your Links dashboard
- Click on any link card
- Scroll to the Analytics section
Analytics update in real-time as people click your links.
Click Count (Basic+)
The most fundamental metric shows total engagement:
- Total number of clicks on your link
- Displayed prominently on link cards
- Includes all traffic (human and bot)
Time & Date Analytics (Plus+)
Understand when your audience is most active:
Clicks Over Time
Interactive chart showing click patterns over days, weeks, or months
Peak Hours
Identify which hours of the day get the most engagement
Date Ranges
Filter analytics by custom date ranges
Location Data (Plus+)
See where your clicks are coming from geographically:
- Country breakdown: Top countries by click volume
- City-level data: Identify specific cities (Plus and Pro)
- Interactive map: Visual representation of geographic spread
Use location data to:
- Target content for specific regions
- Identify expansion opportunities
- Schedule posts for optimal timezone reach
Device & Browser Data (Pro)
Understand the technical profile of your audience:
Device Types
Desktop, mobile, and tablet breakdown
Operating Systems
Windows, macOS, iOS, Android, Linux distribution
Browsers
Chrome, Safari, Firefox, Edge usage statistics
Use this data to:
- Optimize websites for the devices your audience uses
- Prioritize mobile or desktop experiences
- Ensure browser compatibility
Referrer Data (Pro)
See where your traffic is coming from:
- Direct: People typing or clicking the link directly
- Social media: Facebook, Twitter, Instagram, etc.
- Search engines: Google, Bing search results
- Other websites: Any site linking to your content
Referrer data helps you:
- Identify your most valuable traffic sources
- Focus marketing efforts on high-performing channels
- Track which partnerships drive traffic
Exporting Data (Pro)
Export your analytics for deeper analysis:
- Open link analytics
- Click "Export to CSV"
- Choose your date range
- Download the CSV file
The CSV includes all click data with timestamps, locations, devices, browsers, and referrers. Use this data in Excel, Google Sheets, or your own analytics tools.
Bot Filtering
Shortn automatically detects and labels bot traffic to give you accurate human engagement metrics. While all traffic is counted in total clicks, you can filter views to see only human visitors.
Reading the Data
Tips for interpreting your analytics:
- Look for trends over time, not just absolute numbers
- Compare performance across similar links
- Consider external factors (holidays, news events)
- Focus on actionable insights
- Set benchmarks and track improvement