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Organizing Campaigns

Group and track links by marketing campaigns (Pro only)

What Are Campaigns?

Campaigns help you organize related links and track performance across marketing initiatives. They're perfect for:

  • Product launches
  • Seasonal promotions
  • Social media campaigns
  • Event marketing
  • Email marketing series
  • Partnership initiatives

Pro Feature:

Campaigns are exclusively available to Pro plan subscribers.

Creating a Campaign

Set up a new campaign to start organizing your links:

  1. Navigate to Campaigns in your dashboard
  2. Click Create New Campaign
  3. Enter a campaign name
  4. Add an optional description
  5. Set start and end dates (optional)
  6. Click Create

Adding Links to Campaigns

There are multiple ways to add links to campaigns:

During Link Creation

  1. Create a new link
  2. Select a campaign from the dropdown
  3. The link is automatically added to the campaign

From Existing Links

  1. Open the link details page
  2. Click "Edit"
  3. Select or change the campaign
  4. Save changes

From Campaign Page

  1. Open a campaign
  2. Click "Add Links"
  3. Select links to include
  4. Confirm to add them

Campaign Analytics

View aggregated analytics for all links in a campaign:

  • Total Clicks: Combined clicks across all campaign links
  • Top Performing Links: Which links drive the most engagement
  • Click Timeline: Campaign performance over time
  • Geographic Distribution: Where campaign traffic comes from
  • Traffic Sources: Which channels drive campaign clicks

Campaign vs Tags

Understanding when to use campaigns vs tags:

Use Campaigns For:

  • Time-bound marketing initiatives
  • Tracking ROI on specific efforts
  • Projects with clear start/end dates
  • Reporting to stakeholders

Use Tags For:

  • General organization
  • Content categories
  • Client or project labels
  • Quick filtering

Managing Campaigns

Keep your campaigns organized and up-to-date:

Edit Campaign Details

Update name, description, and dates at any time

Archive Campaigns

Mark completed campaigns as archived to declutter your view

Delete Campaigns

Remove campaigns (links are preserved, only the grouping is deleted)

Campaign Reporting

Generate reports to measure campaign success:

  1. Open a campaign
  2. Review the analytics dashboard
  3. Export campaign data to CSV
  4. Share insights with your team

Example Campaign Workflow

Summer Sale Campaign

  1. Create "Summer Sale 2024" campaign (June 1 - Aug 31)
  2. Create short links for each sale page
  3. Add UTM parameters to track channels
  4. Generate QR codes for in-store signage
  5. Monitor performance in campaign dashboard
  6. Optimize based on which links perform best
  7. Export final report after campaign ends

Best Practices

  • Use clear, descriptive campaign names
  • Set realistic start and end dates
  • Add all related links to keep tracking consistent
  • Review analytics weekly during active campaigns
  • Document learnings for future campaigns
  • Archive old campaigns to keep your list manageable
  • Combine campaigns with UTM parameters for deeper insights

What's Next?

Using UTM parametersUnderstanding plans and pricing
Previous: Understanding AnalyticsNext: Plans & Pricing